Strategic planning

Building the future together: How Aboriginal title is reshaping tourism

“The responsibility I believe, as a lodge owner or a business owner, is to follow [...] First Nations culture and traditions, taking what you only need.” — Jimmy Lulua What does it take to build strong relationships between Indigenous communities and tourism...

Jasper, Alberta’s 2024 wildfires: Lessons in tourism recovery and crisis management

How can your destination or business prepare for emergencies that disrupt tourism? In July 2024, significant wildfires reached the townsite of Jasper, Alberta, located in the Rocky Mountains and Jasper National Park in Canada. The fires endangered lives and...

Leading through change: Why traditional models don’t work

“It's often you can get into an organization and just be like, oh, this is the way it's done, okay. And you get in your cubicle and this is your workload and this is your boundary and you're not going to think outside those things. And I think you can throw that...

Infrastructure, ecosystems, and tourism: A call for cross-sector collaboration

Nov 19, 2024 | Destination marketing strategy, Strategic planning

“We all need to be having cross boundary conversations and collaborations because this is how that's going to work....

Copenhagen’s all-inclusive strategy charts the path to a better travel future

Oct 2, 2024 | Destination marketing strategy, Strategic planning

“We’re here to ensure that your journey to Copenhagen creates a better world than if you stayed home.” – Wonderful...

Leading tourism for good: The 10-year vision behind travel in Banff National Park

Sep 17, 2024 | Destination marketing strategy, Strategic planning

“We have to change the way people arrive here. We have to change the way people move about and the way they consume,...

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

Feb 16, 2018

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...

6 steps to a winning strategic plan

Jan 17, 2017

After nearly a decade of facilitating and developing strategy in destination marketing, we’ve found a winning...

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