Destination Think

Technology and innovation

Economic benefits drive sustainability faster than environmental guilt, says Queenstown

"I think if we'd gone out and said it was a decarbonization event, it may not have been as popular, but if you go to a business and say, 'Hey, I can show how I can save some money. You're leaving money on the table,' you've got people's interest." - Mat Woods The...
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Rewarding train travel and longer stays: CopenPay’s back for bigger impact in 2025

CopenPay is coming back to the Danish capital this summer, expanding its potential impact on the environment, travel experiences, and travel culture more broadly.  Wonderful Copenhagen began this initiative in 2024 as a pilot project that made sustainable actions into...
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Electrifying change: Queenstown as a testbed for rapid decarbonization

“The electrification of tourism is not only great for decarbonization, but it still can stimulate a whole lot of more money flowing back to the communities.” — Rod Drury  At a time when governments and local bodies often struggle to fund essential and sustainable...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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