In his newest project, Destination Think’s Senior Strategic Consultant Frank Cuypers and his university students in Antwerp, Belgium interview city residents to ask a question that should be on the minds of all city marketers: “If your city fell off the map, what would the world miss?”

Visit the “Why Your City?” Facebook page to read responses from urban dwellers in many different countries. The question could inspire your next destination marketing strategy.

Related reading: Why your destination needs to find its unique selling proposition

Featured image credit: Jacques Bopp, Unsplash