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How the Netherlands is charting a sustainable path for travel, tourism, and society

“Tourism and travel has a massive impact for better and for worse. And we really need to steer and guide that into the desired direction. Doing nothing is a race to the bottom.” – Jos Vranken, Managing Director at Netherlands Board of Tourism and Conventions In the...
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In the Netherlands, travel is a means to an end. Here’s why.

“So instead of looking at certain interests, look at the shared interest, look at the society's interest when it comes to tourism and never [...] look at tourism as a goal in and of itself.”  – Ewout Versloot, Strategist at the Netherlands Board of Tourism &...
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The world-changing adventures of Aspen Skiing Company

“When we talk about sustainability, we’re talking about being in business forever.” – Auden Schendler, Senior Vice President of Sustainability at Aspen Skiing Company If you’re looking for some outside-the-box thinking on sustainability issues – with actions and...
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CELEBRATING THOSE LEADING THE WAY TO A BETTER WORLD

Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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