Destination Think

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Why tourism is Canada’s underrated superpower

“Every dollar that our government invests through us in sales and marketing puts $23 in the pockets of Canadians. And that is a great ROI story, and it's a fast returns story for tourism.” – Marsha Walden, Destination Canada What happens when one of Canada's...
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Cosmic views: How Michigan’s Keweenaw Peninsula became a global dark sky destination

"What makes the Keweenaw Mountain Lodge very unique. The Dark Sky Park there is actually operated by a private entity. [...] So it's the first of its kind in which a private entity has worked directly with Dark Sky International to become certified." — Brad Barnett...
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Valuing the workforce: Supporting hospitality workers through local partnerships

“I think there's a lot of opportunity for visitors to not only get that unique experience, but really give back to make sure the communities here form in a year, five years, ten years when they come back.” – Andrew Rickhauer What if your destination’s true success...
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CELEBRATING THOSE LEADING THE WAY TO A BETTER WORLD

Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

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DMO Matters

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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