Topic: Place DNA®

What is Place DNA®? Here’s your essential reading list

Destination marketers need to understand the different types of value that a place can offer. This understanding starts with clearly defining a place's intrinsic character, also known as Place DNA®. DMOs that build their branding on a true community identity will be...

3 essential elements of the place brand formula

How does the rest of the world see your destination? Shift perceptions in your favour by defining and communicating your authentic place brand that flows outward from your destination’s DNA. The outer layer of place branding has three essential elements that can help...

Need better visitor stories? Improve your place product

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell. Travel has infinite variety, but the resulting stories all have one thing in common: memorable experiences. This means that if your destination marketing...

Gold Coast Tourism rebrands by unearthing its Place DNA®

Aug 11, 2016 | Brand and identity, Topic: Place DNA®

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing...

Use Place DNA® to define your destination’s core identity

Jun 21, 2016 | Brand and identity, Topic: Place DNA®

Place DNA® is at the core of the three layers of place branding that help destination marketers understand how...

Why destination marketers need to understand Place DNA®

May 30, 2016 | Brand and identity, Topic: Place DNA®

What is the DNA of a place and why is it important? Why is a destination’s DNA relevant to place making, place...

Why place branding needs to be built from the inside

Apr 13, 2016

There can be no city branding without citizens and no destination branding without residents. From afar, city and...

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