anna pollock

What does the “M” of DMO mean for your destination?

“DMO” typically stands for “Destination marketing organization,” which has often been understood, in practice, to mean “promotion,” one of the 4 Ps of Marketing. But times are changing. As Destination Think CEO Rodney Payne has said, “There has been a lot of...

The biggest but unrecognized challenge facing DMOs today

Anna Pollock is a vibrant thought leader, speaker, consultant and Founder of Conscious Travel, which aims to encourage healthier, more sustainable tourism business models. In this guest post, Pollock outlines an enormous, systemic challenge facing today’s destination...

Your DMO’s positive role in a new vision for profit and planet

Air quality warnings, rising seas, endangered wildlife, Rio’s polluted waterways, Thai beach closures and climate change. Today’s news about our planet and its environment is often dire, asking urgent questions behind the narrative. Will our children have a world...

Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities

Jul 15, 2016 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of...

Destination marketers need to learn from the past to shape a healthier tourism future

Jul 4, 2016 | Destination marketing strategy, DMO leadership, Topic: Sustainable tourism

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose...

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