Topic: Case Studies

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian...

Case study: How Campbell River rebranded itself from the inside out

Successful destination branding stems from the identity of the people who make a place what it is. Over time, people and communities change, places and travel habits change, and destinations need to ensure that brand strategy evolves along with them. Campbell River is...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

Feb 23, 2018 | Destination marketing strategy, Strategic planning, Topic: Case studies

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....

Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.

Feb 9, 2018 | Destination marketing strategy, Strategic planning

Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful...

Help travellers choose your destination with eye-popping visual content

Nov 24, 2017 | Content marketing and campaigns, Tips from destinations

Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how...

Case study: How Destination British Columbia encouraged visitors to share their #exploreBC experiences through one-to-one conversations

Apr 13, 2016

A journey of a thousand miles starts with a single step, particularly if it’s straight up a mountain. Few destination...

Case study: How Tourism and Events Queensland’s innovative online listening campaign added “Surprise & Delight” to visitor experiences via Twitter

Apr 13, 2016

Tourism and Events Queensland (TEQ) is a bold and ambitious global destination renowned for its remarkable campaigns....

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