Topic: Case Studies

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight...

Working in isolation is risky. Here’s why Tourism Calgary built strategy and brand with a team-wide, collaborative process.

Destination marketers who develop strategy and brand in isolation risk not reaching their full potential. Successful destination marketing requires alignment and support. When teams work independently in silos, resources are squandered, years of hard work sit in...

Help travellers choose your destination with eye-popping visual content

Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how difficult it is to choose where to visit next? With so many beautiful destination photos and videos filling our feeds everyday, narrowing down the list...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy

Feb 2, 2017 | Destination marketing strategy, Strategic planning, Topic: Case studies

Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in...

Visitor empathy makes great experiences and good marketing: Strategic workshop with Limburg, The Netherlands

Nov 25, 2016 | Destination marketing strategy, Research and analysis

When you need information, go straight to the source. That’s why some of the most important research your destination...

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