communication tips

What South Australia’s bushfire response of 2020 can teach DMOs facing a crisis

South Australia entered 2020 in crisis mode. Bushfires brought severe devastation across the state and many other parts of Australia, threatening lives, homes and livelihoods. Kangaroo Island – a popular destination within South Australia known for nature reserves and...

Safety and empathy: 10+ DMO communications tips for 2020

Not sure what your DMO should say today? Take inspiration from these ideas and examples.  Confident, timely communication is a major challenge for destination marketers during the pandemic. We’ve heard this from many of you in our DMO support group on Facebook and...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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