consumer engagement

Destination marketers need to learn from the past to shape a healthier tourism future

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have...
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8 roadblocks that stop destination marketers from keeping pace with travellers

With the widespread emergence of digital technology, consumer engagement is important and valuable. The private sector has rapidly embraced consumer engagement, yet destination marketing organizations (DMOs) have been much slower to respond. What’s holding back DMOs...
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4 ways the Olympic Games can help your destination compete online

The 2016 Olympic Games in Rio is more than an athletic competition - it’s shaping up to be the largest social media event in history. Less than two months from now, on August 8, over 10,000 athletes from 207 nations will begin to compete as part of a sixteen-day...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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