content marketing

Power to the people! Everyone can curate with Twitter’s Moments Maker tool

In October 2015, Twitter rolled out Moments, a curated timeline that let users keep up with unfolding news and stories in real time. Nine months on, Twitter is opening the feature to influencers, brands and eventually everyone, giving people a new way to tell stories...

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement

Today, DMOs are called upon to be content strategists, employing writers, photographers, web strategists, technologists and more. To hear Caroline Bean, Director of Social Media at Visit Philadelphia describe it, content is the lifeblood of her organization’s...

With Facebook algorithm changes, shareable content will be king

The world’s largest social network is changing the rules of the game. Facebook recently announced changes to the algorithm that determines what users see in their News Feed. As part of their stated effort to continue “connecting people with their friends and family,”...

What recent Instagram changes mean for your destination and its operators

Jun 17, 2016 | Best practices and tactics, Content marketing and campaigns

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your...

4 ways the Olympic Games can help your destination compete online

Jun 14, 2016 | Content marketing and campaigns

The 2016 Olympic Games in Rio is more than an athletic competition - it’s shaping up to be the largest social media...

Will destinations benefit from virtual reality?

Jun 7, 2016 | Destination marketing strategy, Technology and innovation

Virtual reality (VR) is among the most important emerging technology platforms that destinations must consider over...

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