COVID-19 Network

4 guiding principles for DMO communication during COVID-19

Before travel restrictions are lessened globally, many in the tourism industry are asking about how to appropriately promote future travel planning in a way that’s not tone-deaf. As more governments discuss opening borders, communities may feel worried about the risks...

DMO communication in uncertain times: Responses to COVID-19

Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never been more complex. With tourism businesses closing and travel coming to a halt across the globe, destination marketing organizations (DMOs) like...

Beyond COVID-19: Strategic thinking to prepare your DMO for the future

As news updates and official advisories continue to evolve, it might feel overwhelming for your destination marketing organization (DMO) to look beyond the now and consider planning for the next phases of the crisis. The deluge of information and resources out there...

DMO scenario planning: What are the possible futures for your destination?

Apr 23, 2020 | Destination marketing strategy, Strategic planning

The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs)...

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

Apr 21, 2020 | Destination marketing strategy, DMO leadership

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations...

4 takeaways for your DMO’s strategic planning during COVID-19

Apr 17, 2020 | Destination marketing strategy, Strategic planning

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s...

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