DMO

Fearing fallout from a media interview? 5 DMO do’s and don’ts

Media interviews reward the prepared. Use these tips to ace your DMO’s next media appearance. With today’s rapid and often volatile news cycle, the risks and anxieties of being misrepresented in the media, despite your best intentions, are real. The good news...

Words matter: Helping your residents understand brand

We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t speak the language of marketing. Even if they do, they might not know your dialect of place marketing. It’s smart to assume that your stakeholders aren’t...

8 retro tourism brochures reveal 7 lessons and new roles for destination marketing

For decades, destination marketing organizations (DMOs) were among the few essential sources of vital, up-to-date tourism advice. When information was scarce, destinations sought to educate, inspire, and help visitors plan trips through brochures, maps and visitor...

White paper: Will international tourism offices remain relevant?

Dec 1, 2017 | Destination marketing strategy, Strategic planning, White papers

The Destination Think team is pleased to release this white paper that addresses international tourism offices: Will...

What does the ideal DMO look like?

Oct 13, 2017 | Destination marketing strategy, Strategic planning

The role, identity, and purpose of the DMO is always under scrutiny in our rapidly changing industry. Pressing reset,...

No fear: Change management takes diligence, respect and transparency

Nov 10, 2016 | Destination marketing strategy, DMO leadership

“Think about the things we can do together, because we're DMOs. We can compete, we can coexist, or we can...

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