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Sparking genuine word-of-mouth promotion is always a best practice

“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s warning is not only good for your health, it’s relevant for any destination that talks to visitors online using platforms like Facebook. Use social...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

Feb 16, 2018 | Destination marketing strategy, Strategic planning, Topic: Always-on content

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...

Will Facebook City Guides make trip planning easier?

Mar 28, 2017 | Best practices and tactics, Content marketing and campaigns

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service...

Facebook travel recommendations: What your DMO needs to know

Jan 6, 2017 | Best practices and tactics, Content marketing and campaigns

In October 2016, Facebook launched a new recommendations feature to help users get a little more help from their...

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