Google

Why the hero-hub-hygiene content marketing strategy still wins for DMOs

Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader content goals. In 2014, YouTube and Google put forth the hero-hub-hygiene (H-H-H) strategy to help digital marketers get the greatest impact from...

Social media-fueled overcrowding and your DMO’s responsibility

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that Instagram and other platforms are “ruining the great outdoors” by drawing an overwhelming number of visitors to fragile sites. Social media certainly has a...

Will Facebook City Guides make trip planning easier?

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service is a natural next step. The new feature gathers travel-related content from across the social network and organizes custom recommendations in one...

Google Maps makes trip planning more social with new Lists feature

Mar 9, 2017 | Topic: Visitor centres, Visitor experience

Every industry has at least one trailblazer that grabs the attention of the entire market whenever they announce...

Instantly help your visitors through micro-moments

Feb 23, 2017 | Visitor experience

How long does it take for a potential traveller to plan their next holiday? Marketers have long assumed that the...

Will Google Trips disrupt the visitor centre as we know it?

Sep 27, 2016 | Topic: Visitor centres, Visitor experience

Visitor centres, you’ve got competition. On September 19, Google launched its latest travel app, Google Trips. The app...

Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience

Aug 8, 2016

Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...

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