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These 5 content marketing trends are influencing your destination’s future visitors

Influencers, brand partnerships, social commerce, and algorithms bring new perks and perils to your destination’s content marketing. Online culture keeps evolving, bringing new opportunities for destination marketers like you. And we at Destination Think are here to...

Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey

As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling? How did they plan the trip? What experiences await them? How will they relive the adventure? What stories will they tell, good or bad, and to whom?...

3 content marketing trends to take your DMO into 2019

Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite...

Social media-fueled overcrowding and your DMO’s responsibility

Jul 9, 2018 | Topic: Sustainable tourism, Visitor experience

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that...

Is your destination Instagram-worthy?

Apr 13, 2017 | Best practices and tactics, Content marketing and campaigns

Your visitors are increasingly turning to social media to see what your destination has to offer. The Internet...

Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?

Jan 12, 2017 | Best practices and tactics, Content marketing and campaigns

Did you know that more than 95 million photos and videos are shared on Instagram every day? That can make searching...

Instagram Stories vs. Snapchat Stories for destinations: Part 2

Oct 24, 2016

The quest for the best in-the-moment storytelling tool continues. In part one, we looked at some of the advantages of...

Instagram Stories vs. Snapchat Stories for destinations: Part 1

Oct 18, 2016

There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition...

Not all engagement is equal: How your destination can nurture higher-quality interactions

Jul 19, 2016

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll...

What recent Instagram changes mean for your destination and its operators

Jun 17, 2016

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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