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Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey

As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling? How did they plan the trip? What experiences await them? How will they relive the adventure? What stories will they tell, good or bad, and to whom?...

3 content marketing trends to take your DMO into 2019

Don’t worry, this isn’t another list of New Year’s resolutions. But times are changing. Since our business is 100% focused on tourism destinations, it’s our job to stay on top of the most effective ways to build engaging advocacy and positive word of mouth. Our elite...

Social media-fueled overcrowding and your DMO’s responsibility

Can your destination’s social media channels damage the environment? It might sound extreme, but some fear that Instagram and other platforms are “ruining the great outdoors” by drawing an overwhelming number of visitors to fragile sites. Social media certainly has a...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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