Topic: Place DNA

Not exactly utopia: Byron Bay grapples with a place brand crisis

If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents. Your destination’s image is formed by thousands, if not millions, of stories people tell. In Byron Bay, Australia, those stories are getting out of...

The ultimate place brand reading list for destination marketers

No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand strategy gold here for you. Over the last few years, our destination marketing strategists have drawn from their collective decades of experience to write...

Place brands that lack substance are doomed to disappoint

Like many industries, place marketing has weathered some notorious brand disasters. This 2010 brand video for Downtown St. Louis received criticism for portraying itself as the next über-trendy scene for hipsters and fashionistas - a new New York, perhaps?...

Why 70% of destinations said involving stakeholders is a major branding challenge

Sep 7, 2018 | Brand and identity, Topic: Place DNA®

We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...

Place DNA® airs resident viewpoints to aid tourism planning in Big Sky, Montana

Jan 19, 2018 | Brand and identity, Topic: Place DNA®

Can you define your destination’s community identity? Do you know your residents’ greatest hopes and fears about...

Fight your DMO’s identity crisis with Place DNA®

Nov 3, 2017 | Brand and identity, Topic: Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best...

RTO4’s unique destination marketing approach

Oct 9, 2017

Back in 2014, Destination Think worked closely with Regional Tourism Organization Four Inc. for the Province of...

3 essential elements of the place brand formula

Nov 3, 2016

How does the rest of the world see your destination? Shift perceptions in your favour by defining and communicating...

Need better visitor stories? Improve your place product

Aug 26, 2016

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell....

Gold Coast Tourism rebrands by unearthing its Place DNA®

Aug 11, 2016

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing...

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