Social Media

3 ways to use social media to successfully connect with potential visitors

Conversations and content shared on social media can play a crucial role in inspiring would-be visitors to finally book a trip, especially to an aspirational destination from their bucket list. Tourism and Events Queensland (TEQ) knows exactly how this works, as a...

Lessons from a digital and social-oriented organization

What can we learn from a destination marketing organization (DMO) that was able to start afresh? Formed in 2014, VisitBrabant had the rare opportunity to reorganize and redefine its role as a DMO. Under the leadership of General Director Heleen Huisjes,...

5 “YUGE” destination marketing lessons from the 2016 U.S. presidential election

The U.S. presidential election is the world’s biggest marketing campaign, and this year, candidates have collected and spent well over US $1 billion so far. What can destination leaders learn by observing the spectacle? This extraordinary campaign season has offered...

3 insights on today’s connected visitor and digital marketing

Sep 20, 2016 | Content marketing and campaigns, Tips from destinations

The destination marketing organization (DMO)’s role in promoting a destination is changing. As DMOs find their new...

Social media innovation for destination marketers

Sep 19, 2016 | Content marketing and campaigns, Tips from destinations

How is your organization harnessing the power of social content? You don’t need a reminder that the world of content...

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement

Aug 4, 2016 | Content marketing and campaigns, Tips from destinations

Today, DMOs are called upon to be content strategists, employing writers, photographers, web strategists,...

How residents of Lesvos, Greece share authentic stories to counter tourism crisis

May 9, 2016

Destinations, take heed: your locals have plenty to say about the place they live. As word-of-mouth recommendations...

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