Social Media

What destinations should know about Pokémon GO

Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet, read on. Pokémon GO is a mobile game that uses augmented reality to bring the characters of one of Nintendo’s biggest franchises to life in a...
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Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content

What makes a community tick? During a presentation at a Social Media Tourism Symposium event in Amsterdam, Colleen Geske, head of social media marketing at Amsterdam Marketing and bestselling author of the book Stuff Dutch People Like (based on her popular blog that...
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What recent Instagram changes mean for your destination and its operators

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your destination and tourism operators will be able to use it. Going far beyond a new logo and a new look and feel, changes include the introduction of business...
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