tactics

Instagram Stories vs. Snapchat Stories for destinations: Part 1

There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one...

Incremental gains: If your content manager isn’t making them, your destination is losing.

Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories to write about over the summer in the early 1900s, French newspaper L’Auto created a grueling, sweltering bike race over and around the nation’s...

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