Tourism Bay of Plenty

Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...

How Tourism Bay of Plenty turns The Love of Tourism into action

“The only way forward is to fundamentally change,” says CEO Kristin Dunne, describing Tourism Bay of Plenty’s ambitious destination plan called The Love of Tourism. To make fundamental changes, destination marketing organizations (DMOs) often require an expanded...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

Conservation inspires unique tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

Jan 25, 2019 | Topic: Shareable experiences, Visitor experience

And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is...

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