visit flanders

Is your messaging obsolete? This is the art of niche content marketing

Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel...

Why you need a crisis communication plan (before it’s too late)

Destinations aim to shape public perception through branding, promotion, and hopefully tourism advocacy. But it’s a wild world out there. Your destination marketing organization (DMO) is only one player in an extremely complex communication network. Even if you design...

How do your residents feel about tourism? Visit Flanders studies local perceptions of carrying capacity

Visit Flanders is taking resident opinions about tourism seriously. The Belgian destination management organization (DMO) has released a report written by Vincent Nijs that describes resident perspectives about carrying capacity and the perceived value of tourism in...

Make the most of your influencer trip: 8 tips for destinations

Aug 29, 2016 | Best practices and tactics, Content marketing and campaigns

Influencer trips are becoming ubiquitous for destinations, but not all trips are created equal. A trip’s effectiveness...

Need better visitor stories? Improve your place product

Aug 26, 2016 | Brand and identity, Topic: Place DNA®

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell....

Responding to crisis: How destinations can show leadership in an emergency

Aug 16, 2016 | Destination marketing strategy, DMO leadership

Destination marketers know the positive impacts of travel. Even in tumultuous times, visiting new places can create...

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