wonderful copenhagen

Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...

Place brand manager roles are expanding: here’s why and what to do next

“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim - known as The Law of Raspberry Jam - describes a core challenge of destination branding: Without a coherent story and coordinated stakeholders, your brand loses its...

A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...

Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy

Feb 2, 2017 | Destination marketing strategy, Strategic planning, Topic: Case studies

Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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