word of mouth

6 ways destinations are harnessing the power of visitor sentiment data

The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly impacts your place’s reputation, along with every part of destination management, from place branding to communications. “Visitor sentiment” is another...

Fight your DMO’s identity crisis with Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best destination marketing organizations (DMOs) not only have a solid understanding of their destination’s identity but know how this foundation intricately...

Don’t build your destination’s brand through advertising

Andrew Hardeman of the media and marketing site Mumbrella advises that marketers "need to focus more on improving the customer experience rather than emotional storytelling at scale, [...] because - despite what we may think - most consumers don't care about having an...

Boost word of mouth with remarkable mementos

Aug 19, 2016 | Topic: Shareable experiences, Visitor experience

Today’s travellers are the primary storytellers of the destinations they visit. For this reason, destinations and...

Essential reading list: Word of mouth and the future of destination marketing

Jul 13, 2016 | Destination marketing strategy, Strategic planning

Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry...

The end-to-end customer experience for destinations

Jun 30, 2016 | Destination marketing strategy, Strategic planning

Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016

The destination marketing world is changing as consumers use technology to share their experiences online through word...

50 challenges that 50 destination marketers told us they face

May 23, 2016

The Destination Think team has researched the challenges faced by the world’s leading destination marketers. Through...

The Destination Management and Marketing Model part 8: Conversation Starters

Feb 3, 2015

We're living in a time of extreme word-of-mouth. Get people talking and they'll do the marketing for you. And people...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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