word of mouth

6 ways destinations are harnessing the power of visitor sentiment data

The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly impacts your place’s reputation, along with every part of destination management, from place branding to communications.  “Visitor sentiment” is another...
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Fight your DMO’s identity crisis with Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best destination marketing organizations (DMOs) not only have a solid understanding of their destination’s identity but know how this foundation intricately...
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Don’t build your destination’s brand through advertising

Andrew Hardeman of the media and marketing site Mumbrella advises that marketers "need to focus more on improving the customer experience rather than emotional storytelling at scale, [...] because - despite what we may think - most consumers don't care about having an...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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