“I think a lot of people coming from outside can learn something from Copenhagen, especially when it comes to...
Visitor experience
Green souvenirs: How travel to Copenhagen impacts grassroots sustainability
“Not only do we teach them about the city they're in, but we also give them the possibility of reflecting upon things...
How Tofino’s NGOs are teaching visitors about the value of restoration
“I can't claim to love the ocean, and live by it, and eat from it, and play on it, if I'm not prepared to be part of...
How design thinking can improve your destination’s visitor experience
The core duties of a destination marketing organization (DMO) are shifting away from promotion in the inspirational...
Is mass tourism destroying our cities? Bye Bye Barcelona documentary investigates
While tourism generates profit for some, it can also wreak havoc on local ways of life when left unchecked. This is...
Four critical trends impacting destination marketing leadership in 2016: Part 3
Product and Promotion - Develop what you promote and promote what you develop. Are you equipped to create experiences?...
4 changes that shape the future for destination marketers
What are some of the most important paradigm shifts for today’s destination marketing organizations (DMOs)?...
The future role of a DMO: How Visit Sørlandet in Norway is an international leader in industry development
Heidi Sørvig is the Chief Executive Officer of Visit Sørlandet, a DMO that represents the region of Southern Norway,...
The Four Ps of Marketing for destinations
Too many destination marketers confuse “advertising,” “promotion” and “marketing.” Don’t be one of them. Getting the...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
