OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
OUR EXPERTISE
OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST
Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.

WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

Fearing fallout from a media interview? 5 DMO do’s and don’ts
Media interviews reward the prepared. Use these tips to ace your DMO’s next media appearance. With today’s rapid and...
What can your destination do about tourism leakage?
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Reimagining travel means preventing tourism leakage
How much tourism revenue stays in your community? Tourism, at its best, can make an immensely positive impact on your...
Safety and empathy: 10+ DMO communications tips for 2020
Not sure what your DMO should say today? Take inspiration from these ideas and examples. Confident, timely...
3 actions to improve your DMO’s communication during COVID-19
In an unstable time, redefine successful communication using strategies and tactics that urge safety and responsible...
Should your DMO urge domestic travel right now?
Tourism destinations that promote domestic travel without a responsive, transparent strategy risk alienating...
It’s now or never for DMOs: Stay relevant and resilient
“Fight amnesia. Review what you’ve learned. Don’t just jump back into business as usual. It’s critical to fight the...
How your destination can promote safety during a tourism restart
“Promoting safe travel is so important because no one wants the tourism industry to be responsible for a second wave...
These ‘caremongering’ DMOs guide residents to support local businesses
At its heart, tourism is about people. During the COVID-19 crisis, destination marketing organizations (DMOs) and...