Campbell River Covid response

LET’S KEEPITREAL The Context The COVID-19 crisis has propelled destination marketing organizations (DMOs) into a rapidly changing landscape with a high level of uncertainty. The Challenge Destination Campbell River came to us at the onset of the crisis for...
Greater Victoria The World Can Wait

Greater Victoria The World Can Wait

LET’S BE SUPER MILD THE CHALLENGE Destination Greater Victoria isn’t like its other British Columbia neighbors. It’s not as extreme: it’s slower paced and it tends to only attract an older demographic – a fact that negetively impacted sentiment scores accross...
The Beginning of localhood Copenhagen Strategy

The Beginning of localhood Copenhagen Strategy

LET’S START THE END The Challenge Develop a tourism strategy that allows Copenhagen to adapt to modern visitor behaviour and tourism’s impact on local quality of life. The Insight In Copenhagen, tourism works best when visitors add value to local life by...
Aiken SC Stay True

Aiken SC Stay True

LET’S MAKE OLD NEW THE CHALLENGE Aiken, South Carolina faced several key challenges. It wasn’t a well-known visitor destination outside of the equestrian community, its experiences hadn’t really evolved in decades, and the local community didn’t fully understand...
The Love of Tourism Strategy

The Love of Tourism Strategy

LET’S SHARE THE LOVE The Challenge Tāpoi Te Moananui ā Toi / Tourism Bay of Plenty (TBOP) needed to gain the social license to develop and follow through with an ambitious, strategic vision for responsible tourism. The Insight The diverse residents of the...