Is it time to update or rebuild your destination brand? This work is not for the faint of heart. A place branding project will expose your destination marketing organization (DMO) to public criticism from residents, politicians, news media – anyone with a stake in the place you represent.

It’s difficult to find the right agency partner. A request for proposal (RFP) is a time-consuming but essential part of the procurement process. The RFP is your DMO’s chance to attract the agency partner that can:

To find the right partner, you need to ask the right questions.

Our team reviews hundreds of RFPs every year and has worked on destination branding RFPs from both the agency and the client side. In this white paper, our strategists provide the four questions your next destination brand RFP must include.

Download the white paper: 4 RFP questions your destination brand agency must answer

After downloading, you will also receive exclusive insights from our international team of place brand strategists in an email series called DMO Matters: Rebrand Edition, to help you lead and influence your organization and your destination as a whole.

Request the white paper now.

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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