by Rodney Payne | 23 Mar 2020
Our hearts go out to you amid the devastation caused by the COVID-19 pandemic. It cannot be overstated how difficult this time is for the global community, for the industry that is grinding to a halt, for our clients, for our company, and for each of us as...
by Rodney Payne | 17 Nov 2017
Earlier this year, Destination Think’s Chief Strategist, William Bakker, was a member of the advisory panel for the DestinationNEXT 2017 Futures Study Update report published by Destinations International. At Destination Think, we’ve been quietly elated ever since the...
by Rodney Payne | 10 Mar 2017
It’s time to get specific about success. Destination marketing organizations (DMOs) need to focus all of their efforts on goals that help them solve problems for their industry, residents and visitors. Then, they need to measure the right results. How else will they...
by Rodney Payne | 17 Feb 2017
Many marketers’ intuitions urge them to go bigger, reach more people, get larger exposure and become more famous. This gives many destination marketers a (perfectly natural) mortal fear that focusing and reducing the size of their marketing audience is a dangerous...
by Rodney Payne | 1 Feb 2017
Today’s destination marketing organizations (DMOs) are wrestling with their relevance. For some, it’s an existential crisis. Their stakeholders are changing, consumer behaviour is leading disruption, revenue streams are drying up and being replaced, and destination...
