Tips from destinations

90% engagement? Passionate kiteboarders show what’s truly possible in winter Bermuda campaign

There are nice vacations, and then there are life-altering trips that you can’t resist because they activate your greatest passions. This story is about the latter. This is also a story about marketing dollars well spent. In 2018, a group of destination marketers and...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion goes beyond a destination’s bucket list experience; the destination’s very identity (as described by its Place DNA®) can become deeply meaningful....

Help travellers choose your destination with eye-popping visual content

Step out of your destination marketing shoes and into those of a traveller. Have you ever paused to think about how difficult it is to choose where to visit next? With so many beautiful destination photos and videos filling our feeds everyday, narrowing down the list...

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

Mar 24, 2017 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and...

An insider look at how to work with influencers

Feb 21, 2017 | Content marketing and campaigns, Tips from destinations

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane....

How Holland builds and executes its social media strategy: Tips for destinations of any size

Jan 31, 2017 | Content marketing and campaigns, Tips from destinations

Ever wonder how other destinations do it? During Destination Think's 2015 Social Media Tourism Symposium in Amsterdam,...

Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience

May 19, 2016

What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help...

Learning can only happen when you make mistakes: how South African Tourism puts risk-taking first

Apr 13, 2016

When William Price, South African (SA) Tourism’s global manager of digital, stood in front of a room full of...

Case study: How Destination British Columbia encouraged visitors to share their #exploreBC experiences through one-to-one conversations

Apr 13, 2016

A journey of a thousand miles starts with a single step, particularly if it’s straight up a mountain. Few destination...

Case study: How Tourism and Events Queensland’s innovative online listening campaign added “Surprise & Delight” to visitor experiences via Twitter

Apr 13, 2016

Tourism and Events Queensland (TEQ) is a bold and ambitious global destination renowned for its remarkable campaigns....

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