Destination marketing strategy

COVID-19 Q+A: How can my DMO engage stakeholders during a constant crisis?

One of your most critical jobs as a destination marketer is to collaborate with your stakeholders. Many destinations are in some form of lockdown, and the economic and humanitarian ramifications of the COVID-19 crisis are still unfolding, which led one Virtual Forum...
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4 takeaways for your DMO’s strategic planning during COVID-19

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold?  Temporarily pausing your DMO’s strategic planning to take care of urgent needs is understandable. In many places, tourism businesses are closing, travel has ceased, and DMO funding is...
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Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario planner. The one who enables and mediates. The one who fills gaps in communication. The one who leads by example. It’s time to manage your...
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