Destination marketing strategy

COVID-19 pandemic needs rational leadership from tourism destinations

Yes, this is a temporary time of crisis for global tourism. It is also time for your DMO to provide the calm, measured leadership that your visitors, locals and tourism industry need. Many destination marketing organizations (DMOs) see their primary mandate as...

Join Forum 2020 in Ottawa: Reimagine tourism and finally take action on our most pressing challenges

Update: Forum 2020 has been postponed. However, in April 2020, Destination Think hosted Virtual Forum 2020 to help DMOs adapt to the COVID-19 crisis. Click to watch the recordings from that online event. Join Forum 2020 in Ottawa to collaborate with travel industry...

Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...

First-of-its-kind DMO partnership with Strava draws running community to Jersey

Jul 26, 2019 | Destination marketing strategy, Technology and innovation

The best way to connect with passionate communities is to meet them where they already gather. Visit Jersey has taken...

5 DMO responses to the mass tourism crisis (and a running list)

Jul 11, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...

10 U.S. tourism markets ranked by online word of mouth

Jul 2, 2019 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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