COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
Research and analysis
What can your destination do about tourism leakage?
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Reimagining travel means preventing tourism leakage
How much tourism revenue stays in your community? Tourism, at its best, can make an immensely positive impact on your...
Learn the hierarchy of your visitors’ needs and build empathy through research
The design thinking process helps destinations better understand its visitors and their travel needs. It’s all about...
Medellín’s tourism challenge: Defining and promoting a unique, positive personality
The Colombian city of Medellín has undergone a remarkable transformation and is now a world-class example of urban...
Walk a mile in your visitors’ shoes by charting the customer journey
You think you know your destination better than anyone. But when’s the last time you saw it from your visitors’ point...
How to become a data-driven destination
Nothing makes the case for change more strongly than a reliable set of data applied to a problem. The digital age is...
Net Promoter Score: How destinations can gather insights to improve the visitor experience and help operators succeed
Will visitors recommend your destination to their friends? If you’re not sure, it’s time to find out. Net Promoter...
China’s outbound tourism growth brings new opportunities for destinations to connect with travellers
Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international...
How your DMO can measure success in the new marketing world
Destination marketing organizations (DMOs) often need to measure what they can’t manage. A marketer’s typical job is...
Matching tools and tech to different stages of the customer journey
Some brands are using new technology to interact with consumers in more sophisticated ways. According to Warc,...
Lead and measure change in your industry through benchmarking
More than ever, your destination marketing organization (DMO)’s success is tied to your industry’s ability to market...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
