Strategic planning

DMO scenario planning: What are the possible futures for your destination?

The global humanitarian crisis that is the COVID-19 pandemic has pitched destination marketing organizations (DMOs) into rapid and ever-changing planning scenarios. Destination Think’s Chief Strategist William Bakker unpacked several scenarios with insights...

4 takeaways for your DMO’s strategic planning during COVID-19

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s strategic planning to take care of urgent needs is understandable. In many places, tourism businesses are closing, travel has ceased, and DMO funding is...

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through crisis.” - William Bakker, Chief Strategist at Destination Think Destination Think Virtual Forum began today with a presentation on strategic planning...

5 DMO responses to the mass tourism crisis (and a running list)

Jul 11, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...

Know your visitors, focus your budget

Jun 7, 2019 | Destination marketing strategy, Strategic planning

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...

The Love of Tourism: Bay of Plenty plans a future of flourishing

Apr 3, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...

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