Strategic planning

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation. Banff National Park (BNP) is one such place. It is Canada’s oldest and most visited national park, offering scenic outdoor adventures in the Canadian...

A brief history of your DMO’s role

Destination marketing is undergoing a revolutionary change. For many, mass advertising fades in relevance as word-of-mouth promotion moves front-and-centre and DMOs begin to manage experiences. Your visitors and residents influence people who trust them by sharing...

Who’s doing niche tourism? These 5 destinations are doubling down on specific visitor passions

An experience made for everyone is often nothing special to anyone. “Why should I visit?” is one question your destination needs to address in today’s increasingly competitive tourism market. A niche marketing strategy can connect your destination and its community to...

The E.U.’s new data protection law hits May 25

May 4, 2018 | Destination marketing strategy, Strategic planning

A new set of requirements for data protection and privacy are fully enforced starting May 25. No matter where your...

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

Feb 23, 2018 | Destination marketing strategy, Strategic planning, Topic: Case studies

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

Feb 16, 2018 | Destination marketing strategy, Strategic planning, Topic: Always-on content

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...

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