Instagram has announced that the platform will begin using an algorithm to prioritize content in a user’s timeline. While many marketers are dreading the installation of this new feature, thinking that their posts will no longer be seen, other marketers are embracing the opportunity. This development should continue to emphasize the importance of fan engagement on each channel, as an algorithm should allow a destination’s current, relevant content to boil to the top. Read what the industry has to say about this trend below.

Social Media Today: 13 Marketers React to Instagram’s Imminent Algorithm


Submit a Comment

Your email address will not be published. Required fields are marked *


You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.


Thank you! You will receive an email to confirm your subscription.

Share This