Topic: Always-on Content

Why the hero-hub-hygiene content marketing strategy still wins for DMOs

Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader content goals. In 2014, YouTube and Google put forth the hero-hub-hygiene (H-H-H) strategy to help digital marketers get the greatest impact from...

Why emoji are a 🎁 for your DMO’s content marketing

Jing Ge is a postdoctoral research fellow in the Anthropology Department and Co-Chair of the Tourism Studies Working Group at University of California, Berkeley. She received her Ph.D. in marketing and communication from the UQ Business School at the University of...

Sparking genuine word-of-mouth promotion is always a best practice

“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s warning is not only good for your health, it’s relevant for any destination that talks to visitors online using platforms like Facebook. Use social...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Apr 6, 2018 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...

2 content marketing principles that transcend algorithms and boost word of mouth

Mar 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...

8 tips for a brilliant DMO website and our Hall of Fame

Feb 2, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

We’re way beyond tourism brochures. Today’s digital marketing ecosystem continues to expand, providing visitors with...

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