anna pollock

5 DMO responses to the mass tourism crisis (and a running list)

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

Top 10 countdown: 2016’s ultimate destination marketing reading list

2016 has been a year of collaboration like no other. Destinations around the world, including many of our readers and contributors, have worked to recognize and address many common challenges together. Before the ball drops on the New Year, it’s time to acknowledge...

What does the “M” of DMO mean for your destination?

Dec 9, 2016 | Destination marketing strategy, Strategic planning

“DMO” typically stands for “Destination marketing organization,” which has often been understood, in practice, to mean...

The biggest but unrecognized challenge facing DMOs today

Sep 13, 2016 | Destination marketing strategy, DMO leadership

Anna Pollock is a vibrant thought leader, speaker, consultant and Founder of Conscious Travel, which aims to encourage...

Your DMO’s positive role in a new vision for profit and planet

Aug 23, 2016 | Destination marketing strategy, Strategic planning

Air quality warnings, rising seas, endangered wildlife, Rio’s polluted waterways, Thai beach closures and climate...

Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities

Jul 15, 2016

As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of...

Destination marketers need to learn from the past to shape a healthier tourism future

Jul 4, 2016

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose...

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