Destination Think

Brad Parsell

Language, culture, and longer stays in Cape Breton

“Our Mi'kmaw partners, they've said, ‘There are Mi'kmaw names for many of these places around the island, but we don't see them on maps.’ So we said, ‘Well, let's talk about that. Let's explore what we can do.’" – Terry Smith, Destination Cape Breton  Tourism is a...
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How an Australian wine region is turning day trips into overnights

“Having the investment from someone who knows about how to enhance or develop a product for tourism can be a real trigger for growth.” – Louise Scott If your destination needs to turn road trips into overnight stays, Yarra Valley and Dandenong Ranges is a region to...
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Why 1,000 cups of tea are at the heart of destination stewardship in the Kootenay Rockies

“You can have the greatest destination stewardship plan that the world's ever seen, but if you don't have the relationships to leverage it, it's not going to go very far.” – Brad Parsell, Kootenay Rockies Tourism The idea of having “1,000 cups of tea” is taking on a...
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