Destination Think

Brad Parsell

How Winnipeg places truth and reconciliation at the core of tourism’s future

“For other DMOs [...], I think it's about really taking a step back, listening to the Indigenous leaders in the community and co-creating with them what that journey looks like.” – Natalie Thiesen This destination’s ongoing journey of reconciliation shows what’s...
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Exporting better humans: A Hawaiian vision for regenerative tourism

“Importing good people, exporting better humans.” – Dr. Aaron J. Salā, Hawaiʻi Visitors and Convention Bureau What is tourism for? Dr. Aaron J. Salā, President and CEO of the Hawaiʻi Visitors and Convention Bureau (HVCB), answers with the philosophy that guides his...
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Language, culture, and longer stays in Cape Breton

“Our Mi'kmaw partners, they've said, ‘There are Mi'kmaw names for many of these places around the island, but we don't see them on maps.’ So we said, ‘Well, let's talk about that. Let's explore what we can do.’" – Terry Smith, Destination Cape Breton  Tourism is a...
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