consumer engagement

6 ways destinations are harnessing the power of visitor sentiment data

The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly impacts your place’s reputation, along with every part of destination management, from place branding to communications.  “Visitor sentiment” is another...

4 ways Chinese DMOs use Weibo to humanize their brands

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of...

Not all engagement is equal: How your destination can nurture higher-quality interactions

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll through the many comments. On a page bursting with engagement from fans, which messages should you respond to? As a content manager, understanding where to...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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