consumer engagement

4 ways Chinese DMOs use Weibo to humanize their brands

Dr. Jing Ge, PhD, is a research scientist at the Laboratory for Intelligent Systems in Tourism, U.S. She has studied Chinese DMOs and how they use social media to engage travellers using humour and a playful, creative language. Her 2016 dissertation, “The use of...

Not all engagement is equal: How your destination can nurture higher-quality interactions

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll through the many comments. On a page bursting with engagement from fans, which messages should you respond to? As a content manager, understanding where to...

Destination marketers need to learn from the past to shape a healthier tourism future

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have...

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