crisis management

What South Australia’s bushfire response can teach DMOs facing a crisis

South Australia entered 2020 in crisis mode. Bushfires brought severe devastation across the state and many other parts of Australia, threatening lives, homes and livelihoods. Kangaroo Island – a popular destination within South Australia known for nature reserves and...

Why you need a crisis communication plan (before it’s too late)

Destinations aim to shape public perception through branding, promotion, and hopefully tourism advocacy. But it’s a wild world out there. Your destination marketing organization (DMO) is only one player in an extremely complex communication network. Even if you design...

How residents of Lesvos, Greece share authentic stories to counter tourism crisis

Destinations, take heed: your locals have plenty to say about the place they live. As word-of-mouth recommendations move online and stories travel from the ground up, residents hold the greatest power to shape perceptions that affect tourism. This is especially true...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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