destination campbell river

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

DMO communication in uncertain times: Responses to COVID-19

Is your destination’s communication strategy suitable for the COVID-19 crisis? Marketing a destination has never been more complex. With tourism businesses closing and travel coming to a halt across the globe, destination marketing organizations (DMOs) like...

Know your visitors, focus your budget

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer...

Perpetual advocacy: See how Campbell River guides visitors through 6 stages of the customer journey

May 17, 2019 | Content marketing and campaigns, Tips from destinations, Topic: Always-on content

As you read this, people are boarding planes, trains, or taxicabs to visit your destination. Why are they travelling?...

Why you can’t depend on viral stories to achieve your DMO’s goals

Mar 1, 2019 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

500,000 people saw this viral dolphin story on Facebook, but did it help the DMOs? Let’s be honest. Some days, we...

The ultimate place brand reading list for destination marketers

Jan 11, 2019 | Brand and identity, Topic: Place DNA®

No matter the scope of your destination branding project or your specific role, there’s a treasure trove of brand...

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