elke dens

New series: Europe’s travel leaders discuss the elephant in the room

“Don't only think about what you are doing and the impact that you can have within that little box. But see the connection, see the interrelationships between all those things, and see the possibilities of your own impact.” – Elke Dens, Director of Global Programmes...
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Tourism’s fight against climate change needs your leadership

Feeling a greater sense of urgency, people, places and tourism destinations respond to moral outrage and business risks caused by climate change. The world needs to reduce greenhouse gas (GHG) emissions as much as possible, as fast as possible. There are now less than...
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Why you need a crisis communication plan (before it’s too late)

Destinations aim to shape public perception through branding, promotion, and hopefully tourism advocacy. But it’s a wild world out there. Your destination marketing organization (DMO) is only one player in an extremely complex communication network. Even if you design...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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