forum 2016

What can your destination do about tourism leakage?

Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled to outside economies, the knock-on effects in your destination are widespread. Tourism leakage leads to problems like fewer job opportunities for...

3 white papers to lead your destination into the future

Destination marketing is changing quickly. Shifts in technology and consumer behaviour have forced many organizations (DMOs) to adapt or risk irrelevance. Does your destination use the best information and analysis to plan for the future? This is the place to find it....

Instantly help your visitors through micro-moments

How long does it take for a potential traveller to plan their next holiday? Marketers have long assumed that the planning process takes place over the course of several days, weeks, or even months. Brian Solis, a Principal Analyst at Altimeter and a speaker at Forum...

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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