frank cuypers

Watch the webinar recording: DMO Scenario Planning for COVID-19

“Everybody needs to earn their daily bread, but this is not about the bread, this is about saving the bakery. And everybody who wants to help is very welcome.” - Frank Cuypers, senior strategist at Destination Think The destination marketing industry is gathering...

The Love of Tourism: Bay of Plenty plans a future of flourishing

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of Tourism, her new destination plan. She stands at the forefront of destination marketing leaders calling for the tourism industry to expand its goals...

Master your destination brand with DMO Matters: Rebrand Edition

Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than the carousels at LAX. Everyone carries an opinion and biases based on their experiences. Leading and coordinating stakeholders is a common challenge...

Why 70% of destinations said involving stakeholders is a major branding challenge

Sep 7, 2018 | Brand and identity, Topic: Place DNA®

We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...

What tourism businesses need to know about destination branding

May 11, 2018 | Brand and identity

Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

Feb 23, 2018 | Destination marketing strategy, Strategic planning, Topic: Case studies

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment....

Thailand shifts away from mass tourism

Aug 12, 2016

Tourism in some parts of Thailand has reached critical mass. Later this year, some popular beaches are scheduled to...

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