new zealand

Sharing gratitude for tourism’s positive impact and hope for the year ahead

"There remains enormous potential within the travel industry and the act of travel itself to build a more just, sustainable, and vibrant world. That is why we work toward a better future through travel." We know you’ve been through a lot in 2021. And if you’re reading...

Will your destination’s legacy travel markets evaporate?

COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest visitors the right match for the long-term? Our Chief Strategist shares his thoughts on how your DMO can mitigate the crisis by balancing short-term...

What can your destination do about tourism leakage?

Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled to outside economies, the knock-on effects in your destination are widespread. Tourism leakage leads to problems like fewer job opportunities for...

Should your DMO urge domestic travel right now?

Jul 24, 2020 | Destination marketing strategy, DMO leadership

Tourism destinations that promote domestic travel without a responsive, transparent strategy risk alienating...

5 DMO responses to the mass tourism crisis (and a running list)

Jul 11, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal...

Conservation sparks new tourism experience in Bay of Plenty: Whakatāne’s Kiwi Wandering Trail

Jan 25, 2019 | Topic: Shareable experiences, Visitor experience

And 3 DMO lessons from experience development in Bay of Plenty For New Zealand’s Bay of Plenty region, tourism is...

5 inspiring stories from destinations making a difference

Jun 8, 2018

Our team is always looking for bright lights in the destination marketing industry - the stories that keep us...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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