Join Forum 2020 in Ottawa: Reimagine tourism and finally take action on our most pressing challenges

Mark your calendar: Forum 2020 is Destination Think’s signature event, and we’re bringing it to Canada’s capital city of Ottawa on October 14-15, 2020. Join Forum 2020 in Ottawa to collaborate with travel industry leaders, destination marketers and placemakers to find...

Not exactly utopia: Byron Bay grapples with a place brand crisis

If its projected image doesn’t match its Place DNA®, your tourism destination risks a fierce backlash from residents. Your destination’s image is formed by thousands, if not millions, of stories people tell. In Byron Bay, Australia, those stories are getting out of...

Ottawa Tourism CEO: “We would become obsolete” without modern strategic planning

When Michael Crockatt joined Ottawa Tourism as President & CEO in 2016, the city was on the verge of a big moment. Ottawa was about to become the epicentre of Canada’s 150th anniversary celebrations in 2017. Tourism was expected to increase by 6.0% in overnight...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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